The holiday office party—we never thought we’d miss it. While the “Epilogue” campaign is the end of Gucci’s style narrative for 2020, it marks the beginning of a new era in fashion. It’s a campaign that feeds into the aura of childhood innocence and discovery. For this special and very different holiday season that has come around too fast, Gucci unveils their 2020 Gift Giving campaign, set in a quintessential 90s workplace, turning the scene into an unlikely dance-worthy nightclub and bar. Under the creative direction of Alessandro Michele, the house has unveiled “Gucci Mx,” a non-binary, gender fluid section of clothing. All paper and cardboard come from sustainably managed forest sources, are fully recyclable, and use a reduced amount of ink. Accompanying the Gift Giving campaign is a new arcade game that will be released on the Gucci app. The joy of togetherness is illustrated beautifully. Relive After-Hours Revelry At The Gucci Office This Holiday Season, The nostalgic campaign sees a ’90s workplace become an “unlikely mixture of dance floor, nightclub and bar” for one special night. Antiquity meets anarchy in Gucci's Pre-Fall 2019 campaign. You’ll also be able to immerse yourself in the campaign environment via a 3D experience on its dedicated microsite. Inspired by a Gucci Reveals Latest Collection Through ‘Ouverture Of Something That Never Ended’, Milan Digital Fashion Week: Gucci Epilogue Collection 2021, Quench Your Wanderlust With Gucci Décor’s ‘Souvenir From Rome’ Collection. I woke up this morning to a video of Iggy Pop in a Harmony Korine–directed Gucci tailoring campaign. Fashion Shot by The Favourite director Yorgis Lanthimos, Gucci Cruise 2020's campaign sees models frolicking with ancient sculptures. As an 80’s synthpop jam by Yaz (one of Michele’s favorites, apparently) bubbles up, these workers begin to glow with excitement while they prepare for the office’s holiday party. November 10, 2020. Gucci heads back to the 1990s with its Holiday 2020 campaign. A photo from the Gucci The North Face ad campaign courtesy image MILAN — In a confluence of geographic and temporal references, the North Face x Gucci … All Rights Reserved. (The clip was on his parrot’s Instagram page: @BiggyPop.) The images were taken by photographer David PD Hyde, who won a contest called #theguccibeautyglitch on Instagram. Gucci Fall 2020. The short film follows the diverse cast of characters who work in this office. Related article: Milan Digital Fashion Week: Gucci Epilogue Collection 2021. Italian fashion label Gucci is setting back the clock with a holiday gifting campaign inspired by a 1990s office party. How Fashion And Beauty Companies Are Giving Back During The Pande... Get Your Culture Fix On Social Media, Courtesy Of These Fashion B... https://www.harpersbazaar.com.sg/video/gucci-gift-giving-campaign-2020/. Gucci’s pre-fall 2020 campaign, photographed by Alasdair McLellan. gucci spring summer 2017 campaign : the inspiring journey The drab setting of an office building is about as anti-Gucci as possible, and the campaign’s imagery exploits this dichotomy to great effect. In the photos, Goldstein can be seen wearing sparkling Gucci clothes, while holding the brand's L'Obscur mascara. Gucci's Alessandro Michele is a master of creating costumes. willow smith is the face of chanel fall-winter 2016/17 eyewear campaign . All Rights Reserved, Tommy Hilfiger Releases ‘Tommy’s Drop’ Featuring Co-Creators Jonny Banger, Mago Dovjenko, & Toby Evans, Valentina Valdinoci Best Spring 2021 Street Style, Vincenzo Grillo’s Best Spring 2021 Street Style, The Leading Trends of Fall 2020 Fashion Advertising, Top 10 Breakout Fashion Designers of 2020, Top 10 Holiday Fashion Ad Campaigns of 2020, Top 10 Women’s Fashion Ad Campaigns of Fall 2020, The Impression Daily Newsletter & Breaking News Emails, Exclusive Interviews With Fashion's Leading Creatives, Access to the Largest Collection of Branded Fashion Films, Most Comprehensive Collection of Fashion Street Style Images. We're throwing on leggings and a hoodie to do laundry and run an errand — we're not whipping out a natty plaid pantsuit or a Renaissance-inspired panier skirt. Ad Campaigns A homage to American 80s teen movies, Kai and Ni Ni star in a new Eyewear campaign. The intoxicatingly textured campaign features film direction by Akinola Davies Jr. and photography by Mark Peckmezian. Finishing their looks, models wear sequined bags as well as embellished slides. By Sarah Ramirez. This holiday season, the new Gucci Gift Giving campaign, conceived by Gucci Creative Director Alessandro Michele, presents an all-too-familiar holiday office party. To read the entire article, please subscribe or sign in No 196900476M. View: View: All people in this campaign: Alessandro Michele - Designer Yorgos Lanthimos - Photographer Christopher Simmonds - Art Director Jonathan Kaye - Fashion Editor/Stylist Paul Hanlon - Hair Stylist Shop the Gucci Official Website. For his fall 2020 show, Gucci employees dressed models in front of a live audience.Then, in July, for the brand’s resort 2021 “Epilogue” show, members of the Gucci design team were photographed wearing the collection. Set in the ’90s, the nostalgic campaign sees the workplace become an “unlikely mixture of dance floor, nightclub and bar” for one special night. In this video, the campaign imagines an office holiday party and the colleagues are unwrapping gifts from one another including woolly GG jacquard scarves and hats, GG Marmont bags and Gucci tennis 1977 sneakers in multi-colour metallic sequins. In keeping with its commitment to sustainability, Gucci is also launching environmentally-friendly packaging created with strategic design choices. News. gucci unveils gift giving 2016 campaign video . Copyright© SPH Magazines Pte Ltd. Co. Reg. Alessandro Michele threw a Gucci-fied house party in a Roman villa. Conceived by Gucci Creative Director Alessandro Michele, shot by photographer Mark Peckmezian, and filmed by director Akinola Davies Jr, the campaign channels the retro vibes of yesteryear and features a cast of eclectic characters impatiently counting down to the end of the working day. Other seasonal highlights include party-ready dresses, the GG Marmont shoulder bags, the Tennis 1977 sneaker, baseball caps, bucket hats, fringed scarves, genderless mules and sandals. Gucci presents its new campaign, Gucci Gift. View: View: All people in this campaign: Alessandro Michele - Designer Mark Peckmezian - Photographer Christopher Simmonds - Art Director Jonathan Kaye - Fashion Editor/Stylist Alex Brownsell - Hair Stylist Inspired by the legendary Conga Master game developed by Undercoders, the latest Gucci digital creation lets you take control of an employee and join colleagues in a Conga dance within an office setting. His Fall 2020 line for the Italian label was filled with different characters, from a little school girl to grown-up nuns and nurses. Gucci Beauty's newest mascara campaign stars Ellie Goldstein, an 18-year-old model with Down syndrome. 'Jackie 1961' Fall 2020 Ad Campaign Gucci’s love of the non-binary takes center stage in their latest campaign. The '90s-inspired Gucci gift campaign is set in an office. Gucci unveiled its fall campaign commercial. Gucci’s new advertising campaign for the Fall/Winter 2020 season explores the idea of looking at things from a different point of view. The drab setting of an office building is about as anti-Gucci as possible, and the campaign’s imagery exploits this dichotomy to great effect. Dressed in ensembles from the Epilogue collection, they let loose and make merry when the clock strikes 5pm. Photographed by Mark Peckmezian, a diverse cast poses at an office filled with shimmering garland and retro computers.Creative director Alessandro Michele’s designs feature floral print dresses, chic knits, and metallic blazers. Well, we’re in for an even heftier dose of critter cuteness this coming season, because Michele has cast a whole host of adorable animals for the Italian house’s Pre-Fall 2020 campaign. Often times, it's hard to imagine putting on what goes down the runway in Milan or Paris to go about our daily routines. The intoxicatingly textured campaign features film direction by Akinola Davies Jr. and photography by Mark Peckmezian. Gucci Gucci S/S 2020 Campaign Source: gucci.com Published: January 2020. Dec 22, 2020. GUCCI / 2020 GIFT GIVING CAMPAIGN by Constanza Falco Raez. Set in Los Angeles, the Gucci Spring Summer 2020 campaign stars horses and their human friends in paradoxical scenarios. Peckmezian documents the action from a wide range of perspectives, including character portraits, group compositions, and close-up detail shots. Each image brings us deeper into the nuances of this zany office world, while enriching and remaining part of a cohesive whole. See Gucci Mane, Sienna Miller and Iggy Pop Star in Gucci's Resort 2020 Campaign. Oct 1, 2019. Gucci travels to sunny Los Angeles, California, for its spring-summer 2020 campaign. Browse the latest collections, explore the campaigns and discover our online assortment of clothing and accessories. Gucci unveils their Holiday 2020 campaign, which finds color and joy in an unexpected place. Last February, Gucci designer Alessandro Michele began the process of turning his world inside out. The new Gucci Pre-Fall 2020 campaign shot by Alasdair McLellan with creative direction by Alessandro Michele. The Gucci pre-fall 2020 collection itself invokes invokes tales of the Swinging Sixties, with corduroy suits, mini-dresses, flared jeans and flower power prints all in bright and bold colours. The cinematography is beautiful, and it features a lot of cute animals. Related article: Quench Your Wanderlust With Gucci Décor’s ‘Souvenir From Rome’ Collection, R&B And Pop Stars Are Taking Ownership Of Their Images Like Never Before, Dior’s New Loungewear Collection Is Equal Parts Playful And Elegant, 17 Korean Fashion Brands You Probably Haven't Heard Of Yet, 11 Chic Bags That Are Big Enough To Carry Your Laptop, 10 Unique Hoop Earrings To Satisfy Your Earring Obsession, Our Favourite Asian Models' Off-duty Looks And Style Tips, The BAZAAR Gift Guide: For The Maximalist, The BAZAAR Gift Guide: For The Globetrotter, The Coolest Sneakers You Need To Cart Out Now, 15 Stylish New Ways To Boss Up Your Wardrobe, 9 Places To Shop For Sustainable Fashion In Singapore. Gucci is also shining a spotlight on its furry friends the spotlight on Instagram. Share This Story ... You can check out the forthcoming collection in the visual above and campaign shots below. Against this gray and beige background, Alessandro Michele’s colorful and eclectic designs really pop. Gucci Creative Director | Alessandro MicheleAgency | Simmonds ltd.Creative Director | Christopher SimmondsPhotographer | Mark PeckmezianFilm Director | Akinola Davies Jr.Music | “Only You” by Yazoo (Vince Clarke) (P) 1982 Mute Records Ltd., a BMG Company Su gentile concessione di Warner Music Italy Srl e di BMG Rights Management (Italy) srl © 1982 SM Publishing (Italy) Srl o/b/o Musical Moments LTD, Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else, © 2021 The Impression LLC. Gucci continues to thrill us by inviting us into this strange and beautiful world of theirs, and reminding us that it doesn’t have to be too different from ours. Get the latest fashion news, trends, street-style snaps and more from HarpersBAZAAR.com.sg straight to your inbox! In addition to being an excellent aesthetic feat, the contrast between our expectations of the setting and the actual emotions of the characters we see before us sends a welcome reminder: what makes a holiday special is the people we spend it with. Photo: Courtesy of Gucci. There are gifts exchanged, karaoke, and classic office pranks, all of it clothed in impeccable vintage style. Related article: Gucci Reveals Latest Collection Through ‘Ouverture Of Something That Never Ended’. discover the gucci s/s 2020 campaign . Gucci Gucci Gift 2020 Campaign Source: gucci.com Published: November 2020. Image courtesy of Gucci . Review of Gucci Gift Giving Holiday 2020 Ad Campaign by Creative Director Christopher Simmonds & Photographer Mark Peckmezian & Film Director Akinola Davies Jr. Gucci unveils their Holiday 2020 campaign, which finds color and joy in an unexpected place. Captured by Yorgos Lanthimos, models Cheikh Tall, Eli Romanova, Erik Sathrum and Hao Liu amongst others take in the sights. Cue the tinsel. Spread The Christmas Spirit With Burberry’s Festive Collection An... Watch The Alexander McQueen Spring/Summer 2021 Collection Film He... Watch The Saint Laurent Spring/Summer 2021 Womenswear Show Here, What's In My Bag: Multi-Talented Artiste Jeanette Aw. Thanks to Gucci‘s 2020 Gift Giving campaign though, we can now relive the revelry of socialising with our colleagues after hours. From cosy blankets in red-and-green houndstooth checks to shiny sequins in gold, silver, pastels and black—the campaign brings comfort and sparkle to the corporate world. https://www.harpersbazaar.com.sg/video/gucci-gift-giving-campaign-2020 By Maria Bobila. An ode to innocence, when as children we revelled in nature and life is the idea behind the new Gucci Pre-Fall 2020 campaign. Last Updated: 23rd December, 2020 15:42 IST Gucci Online Store Crashes Post Launch Of 'The North Face' Collaboration Campaign Gucci's online store faced a downtime on their site shortly after the eponymous fashion brand released its highly-anticipated collection. Deer, rabbits, hedgehogs, squirrels, ducks, frogs, skunks, and more front the aptly-named #SoDeerToMe series, alongside several Gucci-clad (human) models.