Even today, Bastei Lübbe AG is still the market leader in the field of novel booklet with its action series in the genres of western, thriller, horror and crime thriller as well as romantic series from the areas of homeland / mountain, aristocracy, love and medical novels. As a publisher, one has to strengthen the authors and series brands and to justify one’s actions or non-actions towards the authors. Hugendubel was allowed to sell a specific amount of eBooks for free in their shop. There are 1 executives at Bastei Lübbe AG getting paid more, with Carel Halff having the highest compensation of $637,000. Max Seeck definitely knows how to create tension. German-speaking as well as international authors guarantee quality, reliability and best entertainment. [to new competitors, startups etc. See what employees say about what it's like to work at Bastei Lübbe. DGAP-News: Bastei Lübbe AG: Early implementation of the succession plan for the management board of Bastei Lübbe AG Carel Halff. Bastei Lübbe AG, Cologne, District Court of Cologne HRB 79249: Earnings, Taxes, Revenue, Employees, Network, Financial information Boje publishes pop-up books, storybooks and activity picture books, children’s books to read aloud and for beginners, as well as family books, young people’s books and non-fiction books, which have lasting value for children and their families in terms of their narrative, content, design and production. Lübbe Audio, one of the largest audio book publishers in Germany, produces audio books and radio plays in its four in-house sound studios. Bastei Lübbe is one of the industry`s key pioneers when it comes to commercialization of eBooks. Mrs. Mirschinka had one other example of an exclusive, digital campaign that was realized with the German book distributor “Hugendubel” for a special edition by Rebecca Gablé: A special edition of Rebecca Gablé`s “Der dunkle Thron” (“The dark throne”) was created. “Panorama” spoke to Oliver Leimann, head of the dime novels and puzzles division at the well-established publishing company in Cologne, about what makes its print products successful. The digital pre-publication might be used to create publicity on the web, to be better ranked in eCommerce stores and boost print sales. Sandra Dittert (Director of Marketing/Sales) and Joachim Herbst (CFO) joined Bastei Lübbe on 1 August 2020 and the new Management Board has now fully taken up its work together with Simon Decot (Director of Programme). Bastei Lübbe relies on the Content Management System InterRed in the sectors online, as well as print. In June, Bastei Lübbe, one of Germany’s top trade publishers, ... Non-book and merchandising have become an important part of the publishing business, and departments for crossmedia marketing were established in order to license content and rights for TV, movie, and game production. In return, they made an advertising subsidies counter transaction with the publisher. Bastei Lubbe has a lot of manpower (seven employees) in digital accounting. Shareholders have had an even rougher run lately, with the share price down 29% in the last 90 days. Hohlbein or Eschbach) or extra content to already published titles to reduce the time between two novels. Authors of the publishing house include Neil Gaiman, Sarah Perry, Esi Edugyan, Graham Moore, Elizabeth Macneal, Akwaeke Emezi, Vivienne Westwood, Timur Vermes, Franziska Hauser, Monika Held, Annegret Held, Laura Karasek, Svealena Kutschke, Anna Basener, Simon Stranger, Monica Isakstuen. 07.08.2019 New fiction deals for Laura Lindstedt, Max Seeck and Mia Kankimäki Mrs. Mirschinka points out: that it would be a mistake to believe that flat fee offers won’t cannibalize the sales of printed books and eBooks. Use the PitchBook Platform to explore the full profile. The portfolio includes numerous classics with cult status, such as “G-Man Jerry Cotton”, “Ghostbusters John Sinclair”, “Dr. Bastei Lübbe benefits and perks, including insurance benefits, retirement benefits, and vacation policy. To the contrary; it always happens, but to a varying extent. From frequent readers to the reader of special, ambitious literature and from the low to the high price segment, this is the reason why in this field a lot of market research is done. However, according to Mrs. Mirschinka, there is one thing subscription offers are not suitable for: the initial publications. Bookbytes-blogger Knut Nicholas Krause listened to her presentation and summed up the key take-aways. In general Mrs. Mirschinka would like to be able to launch short-term campaigns for digital products to react flexibly changing market conditions – as long as there are no fixed price regulations in the market (like the fixed book price in Germany). Hence, an exclusive forerun with selected cooperation partners would be a good opportunity. Lübbe Hardcover Lübbe Paperback Lübbe Pocketbook. The origins of today's media company go back to 1953, when the portfolio consisted of several series of novel booklets. However, the online shops still have problems in distributing these bundles (e.g.,”Customers Who Bought This Item Also Bought…” links refer to the original book and do not indicate that the title is also available as part of a bundle). It operates through Books... Company Analysis and Financial Data Status Unless specified all financial data is based on a yearly period but updated quarterly. The Supervisory Board of Bastei Lübbe AG has appointed Simon Decot (49) to the Executive Board member responsible for programme with effect from April 1, 2020 and Sandra Dittert (50) to the Executive Board member responsible for marketing and sales with effect from August 1, 2020. Pricing- marketing tool number one for eBooks. Pricing campaigns: A campaign will be started as soon as the title’s sales numbers are beginning to go down. Together, the labels offer the suitable reading content for every reading mood! She gave an example: The authors of “Rattenkinder” (“rat kids”, a German thriller novel) would be self-publishers. In 2007, LYX heralded the Romantic-Fantasy boom with enormous success and brought romance novels out of their niche with a fresh, contemporary cover look. Bastei Lübbe is one of the largest German publishing houses with a broad product portfolio in the fields of entertainment and information. Boje also publishes new editions of picture books from renowned illustrators, poetry, and stories by the legendary James Krüss. Eichborn Verlag was founded in 1980 and looks back on an eventful history. The statement from Bastei Lübbe seems to indicate that the company has yet to make a decision about how to redeploy or divest the assets of oolipo. In the viewpoint of Mrs. Mirschinka, campaigns help to reach a good visibility and good shop rankings, as they cause sustainable upselling (additional sales that balance the costs of price reductions or campaigns) and strengthen the authors or series brands. With situational prices, the real market potential can be exploited best. _About Bastei Lübbe AG:_ Bastei Lübbe AG is a German publishing house based in Cologne, which specializes in the production of books, audio books and eBooks with fiction and popular science content. The paperback itself costs €9 and is now published as an eBook divided into three “Splits” for €2 each. Bastei Lübbe AG was founded in 1953 and is headquartered in Cologne, Germany. Because one of the most beautiful things in life is to give affection and attention, the Lübbe programme also presents original gift books and heartwarming illustrated books. For over sixty years, this has been the self-image of our publishing house. DGAP-News: Bastei Lübbe AG / Key word(s): Change of Personnel19.06.2017 / 19:00 The issuer is solely responsible for the content of this announcement. In Mrs. Mirschinka’s opinion, one of the most important fields of experiment is pricing. In this context she refers to the controversial marketing deal of Amazon in the beginning of 2016: Amazon gave the Bastei Lübbe bestseller “Illuminati” by Dan Brown (which was the origin of the segment “mystery thriller”) to customers who would download the free Amazon Kindle app until January 14 for free. See what employees say about what it's like to work at Bastei Lübbe. How are you coping with the Corona virus crisis? Detailed company description & address for Bastei Luebbe AG. Yet, the sales volume/revenue only constitutes only 10% of the overall market – which means, a trebling can still be expected. Pricing- marketing tool number one for eBooks. DGAP-News: Bastei Lübbe AG / Key word(s): Quarter Results/Quarterly / Interim Statement 13.08.2020 / 07:30 The issuer is solely responsible for the content of this announcement. 89 Headquarters Plaza North #1478 Morristown, NJ 07960. Sandra Dittert (Director of Marketing/Sales) and Joachim Herbst (CFO) joined Bastei Lübbe on 1 August 2020 and the new Management Board has now fully taken up its work together with Simon Decot (Director of Programme). View Felix Rudloff’s professional profile on Relationship Science, the database of decision makers. Sales activities: individual digital campaigns and exclusive cooperation. Then subscribe to our free newsletter! Today, we offer a varied programme with a strong focus on romantic entertainment and stirring love stories for demanding frequent readers and book junkies. In Mrs. Mirschinka’s opinion, one of the most important fields of experiment is pricing. In most of the cases, Bastei Lübbe would know better what works in the different shops than the shop operators themselves, especially in small shops. Sehen Sie sich das Profil von Kathrin Kummer auf LinkedIn an, dem weltweit größten beruflichen Netzwerk. Press release Bastei Lübbe holds virtual General Meeting and introduces new management team \- New management team … In fiction, Lübbe offers the broad and varied spectrum of entertainment literature in hardcovers, paperbacks and pocketbooks. Find @bastei_luebbe Instagram stats and other social media profiles and rankings. Bastei Lübbe develops its own series in the German and English language and also publishes unreleased series digitally, such as “Killer Blog”, “Different Boys” or “Kater Brown”. The company's core business also includes the periodically published puzzle magazines and novel magazines. Bastei Lübbe AG’s portfolio involves considerably more than the sale of novel booklets, which the company specialised in from its foundation until the beginning of the 1950s. There is a tendency for each shop to have different needs else (different titles, genre campaigns, season-promotions (e.g. Bastei Lübbe: Reorganisation of the Executive Board completed. Supervisory Board decides on succession. Inspiring. Therefore, publishers would have to decide whether the upselling effect offsets the cannibalization. From 2016 to 2020, numerous audio books have been published under the label "HarperCollins bei Lübbe Audio" as an integral part of Bastei Lübbe AG and extended portfolio of the long-standing successful label Lübbe Audio. Following the departure of Carel Halff (CEO) at the Annual General Meeting on 15 September 2020, Joachim Herbst will also take over the spokesman function. Supervisory Board decides on … Clear points of view, contributions to debates and looking beyond the day. Since then, several generations of readers have been enchanted by romantic romance novels and kept on tenterhooks by many exciting thrillers and western novel issues. Bastei Lübbe AG is a German publishing house with headquarters in Cologne specialised in the publication of books, audio books and e-books with fiction and popular science content. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Luebbe. Depending on the “Genre” there might be some differences. Be it unique fill-in books and memorabilia for the whole family or touching animal photos that say more than a thousand words. Digital Marketing Campaigns; Business Data Solutions. Bastei Lübbe is a major publisher of genre fiction and pulp fiction in the German language. for the first time ever, a single book appeared in the top position of the Amazon homepage. … According to Sarah Mirschinka, the most effective marketing tool is pricing – amongst others, referring to the Dan Brown/Illuminati promotion Amazon performed at the beginning of this year. Board of Bastei Lübbe AG, the total compensation of Mr Kluge at Bastei Lübbe AG is €343,000. Bloomberg the Company & Its Products The Company & its Products Bloomberg Terminal Demo Request Bloomberg Anywhere Remote Login Bloomberg Anywhere Login Bloomberg Customer Support Customer Support